Central Bureau of Communication (CBC) is a unit of the Ministry of Information and Broadcasting, that has the mandate of providing 360 degrees communication solutions to Ministries, Departments, Public Sector Undertakings (PSUs), and autonomous bodies.<\/p>\n
It was set up on 8th December 2017 by the integration of the erstwhile Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP), and Song & Drama Division (S&DD). With 23 Regional Offices (ROs) and 148 Field Offices (FOs), CBC is engaged in the process of educating people, both rural and urban, about the Government\u2019s policies and programmes to evoke their participation in developmental activities. The bureau undertakes various campaigns towards this end by using different vehicles of communication viz., Print Media advertising, Audio Visual Campaigns, dissemination through Exhibitions, Outdoor Campaigns and Digital Media etc.<\/p>\n
While one of the key functions of CBC is to act as an advisory body to the Government on media strategy, its chief mandate is to advance the Government\u2019s image as the prime facilitator of people\u2019s empowerment by positioning messages through Print Media, Audio-Visual, Outdoor and Digital Media. The Policy guidelines at the bureau have been adapted to keep pace with the emerging media scenario, which helps in maximizing the reach of information dissemination.<\/p>\n
Advertising and Visual communication Division (erstwhile DAVP) is the nodal division of CBC responsible for the dissemination of information about the Government\u2019s policies and programmes through available vehicles of communication viz., Print media, Audio Visual, Outdoor and Digital Media.<\/p>\n
The Folk Communication Division of the bureau carries out inter-personal communication through the means of live media. Multiple forms of performing arts such as Drama, Dance-drama, Composite-Programme, Puppetry, Ballets, Operas, Folk and Traditional Recitals, Mythological Recital, and other local folk and traditional forms are deployed to maximize the outreach of information about various policies, programmes and schemes of the Government. The use of live media serves to create engagement among the masses and ensure emotional receptivity with the sense of belongingness and ownership.<\/p>\n
Field Communication Division undertakes direct and interpersonal communication programmes to create awareness among people, particularly in rural and semi-urban areas. Regional Offices (ROs) and Field Offices (FOs) accordingly seek to empower people through information to enable them to avail the benefits of government programmes and schemes. It organizes ground activation as well as outreach programmes, and Special Outreach Programmes (SOPs) are organized with the support of various stakeholders viz., the State Government and local functionaries, society groups etc. Since they are in the local languages and often at venues in the vicinity, the impact of these communication programmes is far and wide and it promotes a greater understanding of the Government\u2019s schemes among the masses. These efforts are complemented by using traditional and folk media and other conventional and non-conventional methods.<\/p>\n","protected":false},"excerpt":{"rendered":"
Central Bureau of Communication (CBC) is a unit of the Ministry of Information and Broadcasting, that has the mandate of providing 360 degrees communication solutions to Ministries, Departments, Public Sector Undertakings (PSUs), and autonomous bodies. It was set up on … Continue reading